K-State Partners with Opendorse to Assist Student-Athletes with NIL - K-StateSports.com

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MANHATTAN, Kansas – Kansas State Athletics announced today its decision to join Opendorse Ready, the Name, Image, and Likeness (NIL) Readiness program geared to prepare student-athletes for upcoming NIL policy changes and apply proven endorsement management solutions. 
 
Opendorse has experience maximizing endorsement value for thousands of professional athletes since 2012 and has quickly become a leader in the collegiate space. The agreement positions Kansas State as the first athletics program in the state of Kansas to launch a student-athlete NIL readiness program, which the department is calling "Catalyst." The Wildcats are among the first 20 programs nationwide to sign with Opendorse Ready, joining Clemson, Nebraska, Louisville, and Indiana, among others.
 

 
"Changes to NIL policy will impact athletes and staffs at every level of college athletics," said K-State Head Football Coach Chris Klieman. "As leaders, it's our responsibility to prepare our teams to the best of our ability, and this partnership is a milestone in our preparation as a program. Opendorse Ready provides the technology and proven market experience to position K-State at the forefront of leadership and innovation as this new era unfolds."
 
By entering a three-year partnership with Opendorse, Kansas State is able to bring the program's NIL readiness solutions to every student-athlete at the University. The program provides three core pillars to student-athlete success: Assessment, Education, and Performance – tailored to assist each individual athlete.
 

 
"Upcoming NIL legislation will provide challenges and opportunities for leaders throughout college sports," said K-State Director of Athletics Gene Taylor. "We have a plan and partner in Opendorse to ensure that our student-athletes have the best possible resources at their disposal. This partnership will offer our student-athletes with best-in-class personal branding tools to make the most of this upcoming opportunity, while providing the education and technology for students and staff remain informed and compliant as rules change."
 
"NIL has the potential to define success for programs for the next decade," said Opendorse CEO Blake Lawrence. "From recruiting battles to program marketing, student-athlete safety and success will be tablestakes in the NIL era. And by taking inniative to innovate before new policy goes into effect, Kansas State is setting itself up as a clear leader. I'm proud to help the Wildcats be at the forefront of this movement. 
 
Founded by Nebraska Football alumni Blake Lawrence and Adi Kunalic, Opendorse has become a proven market leader in helping sports organizations and their athletes prepare and execute social media programs to increase the value of their Name, Image and Likeness (NIL). More than 25,000 athletes currently use Opendorse to maximize their endorsement value in collaboration with partners on social media. Opendorse has partnered with the NHL, NFLPA, NBPA, PGA Tour and others while brands like Pepsi, Procter & Gamble and EA Sports also use the platform.

About Opendorse
Opendorse powers the athlete endorsement ecosystem. Today more than 25,000 athletes around the world use the sports technology company to build their personal brands by publishing social media content from partners including 100+ college athletics programs, dozens of professional teams, the PGA TOUR, NHL, NFLPA, NBPA, and hundreds of sponsors.

The platform is purpose-built for athletes make the most of their moment and to capture the massive opportunity at-hand with the organizations they're connected to. From All-Americans to All-Pros – when athletes maximize endorsement value alongside their partners and organizations – they do it with Opendorse.
 

 

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K-State Partners with Opendorse to Assist Student-Athletes with NIL - K-StateSports.com
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